“When you first open your Sock It To Me box, you’ll notice a big ol’ “SURPRISE!” on the inside of the lid, almost like you just walked into your own surprise party. Two pairs of shiny new socks are also revealed,” Marne says.
She goes on to talk about the whimsical, colorful pairs included, “I like that the pairs they send are exclusive, so it makes the box a little more special than just buying what you want from their shop.”
Every subscription box includes a fun extra (like the magnet shown above) and a silly postcard that’s often interactive. Because Marne got our February box, her postcard included a fun, little heart cutout (for Valentine’s Day) that she knew exactly what to do with.
Zach D’Onofrio has a few great things going for him: he’s charming, he’s got a great sock collection, and it turns out he has an amazing voice!
Zach started out his audition by handing out socks (including two that might seem pretty familiar to SITM fans) to judges Katy Perry, Luke Bryan, and Lionel Richie. Though Katy says he “had her at kitten socks” we think everyone was blown away by the whole package.
We’re so proud of you, Zach! We can’t wait to see what you do next. You can follow his journey via his instagram: @zach_donofrio
Watch Zach’s audition and tell us you aren’t awestruck by his sincerity and talent!
Sock It to Me is introducing a men’s dressy line—LUXE—later this year. MR, the Menswear Industry’s Magazine, met with our CEO and Design Director to go over the finer points of this new product.
“We’ve been looking at the dress market since 2015, but wanted to make sure we had the right aesthetic,” says CEO Michelle Walker. “In doing our research, one of the biggest problems we discovered was that male consumers were seeking socks with comfort and stay-up power, while still wanting to express their sense of style. It took us a while to find the right combination.”
Read the full article here & expect to see LUXE in stores and on our website in September.