All posts by Sock Robot

Apart Together

Like many of you, we find ourselves apart… together.
Now in new and uncertain situations with so many unknowns it’s more important than ever to stay optimistic, to look for the good and to show one another support!

Throughout this time we can provide each other with little pieces of hope, happiness and reminders that things will be OK.

We asked you to send in some creative home activities you’ve been using to stay stimulated and upbeat at home, and we’ve been loving the answers. Your positivity, creativity, and resilience is incredibly inspiring to us, and we have to share!

Keep sending us what you’re doing to stay active (and sane!) at home, and we’ll keep sharing! Comment below on this post, email us at hello@sockittome.com or DM us on Instagram or Facebook.

We’ll continue to update this post as we get more submissions, so keep ’em rolling!

We’ll be with you through all of this, with support and reminders on social media and in your inbox. We’ll also be available to send a little happy package to your loved ones as a substitute for the hug you cannot give them right now.

Let’s help each other connect in this strange time where we have to be apart: we’ll make it through it together.

What Do Women, Science, and Socks Have in Common?

As a women-owned company, equal representation is important to us. We’re a bunch of hardcore science nerds too. What better way to celebrate two of our favorite things, women and science, than a collaboration with Rachel Ignotofsky?

Rachel Ignotofsky is the author of Women In Science: 50 Fearless Pioneers Who Changed The World, a book which sparked the inspiration for our latest Artist Collaboration. She has a passion for taking dense information and making it fun and accessible, using educational illustrations to make it exciting and easy to understand.

After we read Rachel’s book cover-to-cover, learned a lot, and geeked out over her fun and funky designs, we chose four powerful and diversely successful women to feature on a new collection of socks. So who are these women?

Celebrating 4 influential women in the world of science.

Ada Lovelace wrote an algorithm for Charles Babbage’s “Analytical Engine,” that had implications on future generations. She was one of the most consequential mathematical minds, and without her the world would be a much different place. She imagined the world with computers that could do more than calculations. Did she have an inkling that historians would go on to call her algorithm “the world’s first ever computer program” and start referring to her as the “mother of modern computing”? Probably not, unfortunately, but this is the legacy she left on the world we’ll go on to remember.

When a trio of male scientists won the Nobel Prize in 1962 for “discovering” the structure of DNA, they owed much of their success to colleague and our next ‘Woman In Science’, Rosalind Franklin. Trained as a chemist and X-ray crystallographer, Franklin directed part of the research team, and was especially brilliant when it came to microscopic imaging. Notably, Photo 51, an X-ray diffraction image that was taken under her supervision, is considered one of the most significant breakthroughs to understanding the double helix structure.

Been to a zoo? Well you owe a lot of what you see to this next woman. Joan Procter was fascinated by animals – especially reptiles and amphibians – from a young age. Her curiosity led her to a job and the National History Museum in London, where, despite not having a college education, she began engaging in academic zoology. As Curator of Reptiles for the London Zoo, she came up with a revolutionary idea that’s still very much in practice in zoos around the world today: modeling the animals’ zoo habitats after the animals’ natural habitats in the wild. It gives us a happier and healthier animals in captivity, and helps improve our understanding of them as both a scientist and as lovers of the zoo.

And finally, Elizabeth Blackwell grew up in a world where becoming a doctor wasn’t something that wasn’t the norm. Like many other professional pursuits, physicianship was a career held by men. But Elizabeth Blackwell believed she could do anything a man could do. After following her passion, she became the first woman to ever graduate from medical college. She was notably known for her influence in typhoid fever, helping establish England’s first medical school for women, and in the process, became one of the most admired physicians of her time.

Like we mentioned before, this collaboration means a lot to us. Not only are we celebrating inclusivity, science, and Rachel’s amazing work, but we’re celebrating women and STEM education. As part of this collaboration, we’ll be donating 20% of every pair sold to Girls Who Code, a nonprofit that is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does.

So what are you waiting for? Check out these amazing limited edition socks and grab them while you can – all while donating to an amazing organization, Girls Who Code. If you want to learn more about Rachel Ignotofsky, check out the blog we wrote about her as part of our Cool Girl series.

Best Foot Forward: Exciting New Looks for 2020

Tell us, how do you share the love?

Love is powerful. But love doesn’t have to be romantic, it can be with your partner, sure, but it can also be shared with your friends, colleagues, and family alike. Helping people celebrate the connections between them and show their love is what we strive to do, and what we think we do best. We value sharing the love on a regular basis. It makes you feel good, it makes others feel good, it’s contagious.

This Valentine’s Day, we’re challenging our employees and customers to Share The Love. We asked them to share with us ways they show their love to those around them. So far, it has inspired us, made us laugh, and made us want to share it with all of you.

For example, Cherice, our Digital Marketing Associate, who appreciates her Mother-In-Law:

And then there’s customer Brooke Q., who’s love story is wrapped up in memories of a friendship that blossomed into a beautiful relationship:

We can’t forget about Laurie, whose love for her pup knows no bounds:

Here are a few more incredible love stories from our customers and employees alike:

Want to hear more? Follow us on Facebook or Instagram as we spend the next two weeks continuing this incredibly powerful, fun, and positive conversation. We’re even giving out socks to random participants!

Want to join in and share the love? Email your story to us at hello@sockittome.com for a chance to be featured and win some fun free socks.

Best Foot Forward for 2020!

A new year is typically heralded by optimism: and for good reason. It’s a fresh start, a clean slate. New years are ready for new ideas, ambitious plans, and big dreams of things that could be. We can’t think of a better time to talk about why we believe so strongly in being optimistic, and why we believe wholeheartedly that 2020 is going to be amazing.

Optimism isn’t a naïve look at the flip of the calendar. Here at Sock It to Me, we know that it’s a particular way of looking at the world: instead of thinking about how things should be, it’s imagining and believing how things could be. It’s hope, and it’s at the heart of making amazing things happen. And since this is not just the start of a new year, but a new decade: you can take that feeling and multiply it by ten.

We know that same hope lies at the root of the amazing contributions by women in Rachel Ignotofsky’s bestselling book Women in Science: 50 Fearless Pioneers Who Changed the World. This inspiring book tells the stories of brilliant women who changed the world in incalculable ways, and we were inspired to partner with Rachel to create our newest artist collaboration! Read the book, then collect the socks, and you can help ensure the future of science is female. Not just by spreading even more inspiration around, but because we’ll be donating a portion of all sales of Women in Science socks to Girls Who Code.

Another way we, as a woman-owned and led business, are inspiring hope and empowering women in 2020 is through our new suffragette socks. This year marks the hundredth anniversary of the suffragette movement, so we are releasing a line of socks that honors and encourages brave women everywhere. Here in the US, it’s an election year, too, so make sure your voice is heard–and help spread awareness with our new voting socks!

Hope drives our actions to make the world better: and we believe in building a more inclusive world. That’s why this year, our product line will be more inclusive than ever. We continue to proudly offer STRETCH-IT™, the stretchiest and most comfortable wide calf sock on the market, with more than a dozen fun designs available: we’re releasing more STRETCH-IT™ this year than ever before. We’ve also redesigned our men’s and women’s underwear for extended sizing options (up to 3X in Men’s and 6X in Women’s) and a better fit for everyone. We’re also getting ready to unveil brand new Pride socks to add to our already extensive collection, and for the first time ever, we’ll be offering Trans Pride socks. These may be small steps, but they’re steps in the right direction, and we’re going to work hard this year to keep making them.

We’re putting our best foot forward in 2020: how about you? What do you think 2020 could bring? Does it feel different? It’s understandable if you don’t feel anything yet–it’s not like you’re going to be suddenly transformed. But this is a different time and time does change everything–including you. Change can mean adjusting a belief that doesn’t serve you anymore, tweaking your style to reflect your ongoing evolution, or something completely different. Whatever it means to you, be patient with yourself this year. Be open-minded. Be willing to listen to yourself and give yourself the self-care you need to be the very best you. Believe in yourself, hold onto the optimism that the new year brings. If you do, there’s no doubt that 2020 will be a fantastic start to the decade!