Most of the time we produce a new sock style, it gets lauded as over-the-moon cool, just as expected. But once every blue moon, we bring out a new design that ends up being… dare we say… a dud. Any wholesaler or retailer will tell you they struggle with the same thing. We’re telling you, fashion is risky business. But I’ve come to acknowledge that you have to be willing to take risks. Otherwise you’ll just end up with a product that looks like everybody else’s product. Boring!
I like to think our risk-taking is why people like us. Even so, I have to admit that I was a wee bit nervous when we ordered the Vampire Kiss sock, a black sock with a smattering of vampire mouths dripping with red blood. While Carrie stood by the design, through and through, I struggled to see their value and personally believed those vampire teeth would come back to bite us in the rear.
Oh how wrong I was! I’m happy to say that those Vampire Kiss socks were around a faint few months before we were wiped clean. Yep, these bloody socks sold out! So here it is: I was wrong. You heard it here, folks. I was wrong. As it turns out, this risk was well played.
We are sorry for any inconvenience this out-of-stock business may cause. We’ve got the order rolling and will have a new batch of Vampire Kiss socks in-house around November 1st!