Tag Archives: featured

Sock It to Me at the 2019 Golden Globes!

We meant to bring this up earlier, but it’s pretty cool, so we’re going to mention it now even though it’s very late.

If you’re a fan of the Golden Globe Awards, you may or may not be aware that every year all of the nominees and all of the presenters are given a fancy gift bag to take home. The typical contents of the gift bag are incredibly swanky–expensive watches and jewelry, obscure skincare products, even luxury cars and exotic vacations.

This year, nestled amongst the expensive creams and miscellaneous goodies, were a pair of socks from Sock It to Me. True to the theme, the pair we included was called “Movie Night.”

If you’re wondering how you can get a pair of Movie Night of your own, the best way would be to build a time machine and go back in time to get them. Unfortunately, we stopped selling them last year. If you do succeed at time travel, maybe make a movie about it, and then next year you can be nominated for a Golden Globe of your own.

Read about Sock It to Me at the Golden Globes:

The Apparel Industry Is Getting Better at Inclusivity, but There’s Still Work to Do

STRETCH-IT stretches to an industry-best 21″

When Sock It to Me first started, our goal was to make confidence-inspiring socks to sell to as many people as possible. As more and more people started noticing our socks, we realized there was a problem. Not everyone who wanted our socks could wear them because they didn’t fit. Since then, we’ve taken steps to address the problem. Five years ago, for example, we started offering STRETCH-IT socks–the best socks in the industry for wide calves. This year, we started offering Women’s Hipster underwear in sizes to 3X–and more sizes for men and women are coming early next year. We’re proud of these steps toward making our products more inclusive, and aware there are more steps to take still.

Inclusivity is a huge word, packed with meaning and implication. It’s a realization that certain parts of the world are inherently biased against certain groups, coupled with a conscious movement to correct those biases.

When we talk about inclusivity in the apparel industry, we often talk about initiatives like offering additional size ranges. And it’s so great that more companies are realizing the importance of this kind of inclusivity. But it’s only the most visible example of where we need to do better. Inclusivity also means serving groups–like people with a rare or unique disability–who are less visible.

The good news is that people are starting to recognize this is a problem. Last October, PBS Newshour ran a segment about designing accessible fashion for people with disabilities. It’s a really inspiring story that’s well worth ten minutes of your time, and we strongly encourage you to watch the whole thing.

In it, we meet a woman named Christina Mallon, a self-described “fashionista,” who for eight years has dealt with a degenerative motor-neuron disease that’s caused her to become paralyzed in her arms and shoulders. “Fashion is a way to express your soul, and your personality. So, and me being a fashionista since I was a child, it was very difficult that I couldn’t wear my remaining clothing because I felt like a part of my identity was dying.”

It’s not just that clothes no longer fit. For Christina and people like her, inclusivity is also about things like buttons and zippers.

Cut buttons out of inclusive fashion. For many people, they’re difficult to use.

For many people, a button or zipper on a garment means dressing yourself in the morning is almost impossible.

Christina looked at options for accessible clothing, but didn’t like what she found. “It was these really bold colors that I would never wear. A lot of fleeces, nothing fitted, a lot of Velcro. And that just wasn’t me.”

Christina believed she was out of luck, doomed by circumstance from ever being able to find fashionable clothes to wear, but then she met somebody who could help. Grace Jun leads a non-profit called the Open Style Lab with a summer program that trains students to make fashion more accessible and inclusive. They made an entire personalized collection for Christina, including a stylish fitted coat, a shirt with  a silky inside that slips easily over the head, and a dress with a strap on the bottom so she can use her foot to pull down the hem.

Mallon says, “Being able to put a coat on by myself was the difference between me having enough confidence to go to work and things like that have such a big impact that people don’t understand.”

For apparel to be inclusive, it needs to be inclusive for all people.

It’s awesome that this made such a significant impact on her confidence, and we totally understand why. Looking how you want, expressing yourself authentically, wearing clothes you want to wear, are things that most of us take for granted. But they form a basic foundation toward feeling confident. We understand this is just one solution for one person, yet it’s an encouraging start.

The apparel industry has made decent progress being more inclusive to certain groups, but there are many more groups that require more work. To the individuals doing this amazing work, we salute you, and say thank you.

Today’s the day! National Self-Confidence Day is here!

How are you today? Are you feeling confident? Don’t worry: there’s no rule that says you have to be confident on National Self-Confidence Day.

If you are confident, great! If you’re not confident, that’s OK! For lots of us, it’s not easy. It takes time. The opinions we hold about ourselves are so deeply ingrained that they’re difficult to change. But you should know that the point of today is not to pretend to be confident. The point of today is to plant the seeds of real confidence.

Let’s begin by making a personal inventory of all the reasons you should be confident. Maybe you just aced an exam. Maybe you just started working out at the gym. Maybe you’re a world champion boomerang thrower. Maybe you have a close-knit group of friends. Maybe you’re a world champion knitter. Maybe you know how to make a sandwich nobody else knows how to make. Or maybe you’re nice to people. All of these things are worth celebrating–if they’re you.

Look for simple confidence-boosting tips and tricks you can do. These will help nurture the seed. We wrote down some ideas in our recent blog, Five Easy Tips for Self-Confidence, but the important part is figuring out which strategies work for YOU.

And for everyone who woke up feeling confident today, that’s awesome! It’s a great feeling, no? Don’t you want to help others experience it? It can be as simple as passing along a confidence-inspiring message to a friend or loved one. Let them know you believe in them. A simple comment takes barely any effort, and it can have a huge impact on them.

You may also consider taking it a step further and talking about confidence with someone on a deeper level. If you know someone who struggles with confidence, one comment probably won’t be enough to change their perspective, but you can make a difference by sitting down and having a conversation. Letting them know what a big difference confidence can make in their life, and how it’s possible to make the change, could be their impetus to start seeking confidence-inspiring strategies of their own.

The most important thing to remember about National Self-Confidence Day is that the point is not to feel confident today and forget all about it tomorrow. The point is to inspire long-term, lasting change for as many people as possible. And we want you to know that you’re awesome, and we appreciate your help.

Five Easy Tips for Improving Self-Confidence

“Be confident.” On one hand, this is good advice for any situation. But also, if you could be confident on command you would be all the time, right? People don’t lack confidence because they don’t want to be confident. For the most part, they lack confidence because they don’t know how to be. The good news, according to many leading psychologists and confidence experts, is that confidence is a skill. If you practice the right strategies, you can get better at it.

With National Self-Confidence Day coming up on March 26th, it’s a good time to talk about some of these strategies.

How about some mood music?

Confidence is a skill, but it’s also a feeling. And few things have the power to change how you’re feeling as quickly and effectively as music. Use that to your advantage. Think about different songs that affect you in different ways–songs that pump you up and songs that make you feel creative, songs that make you feel social and songs that make you feel focused–and how they could give you with the right kind of confidence for a certain situation. The next time you need some confidence to-go, you’ll have the perfect song at your fingertips.

You feel great when you’re wearing your favorite clothes

It’s an unfortunate reality that people we meet will judge us by our appearance, but we’re guilty of doing it to ourselves, too. If you’ve ever noticed that you’re nicer to yourself when you like how you look, that’s called the enclothed cognition effect. When you wear clothes that fit well, you feel comfortable, and that changes how you carry yourself. When your clothes reflect your personality, it contributes to feelings of acceptance, which makes a big difference in how you interact with people.

Practice positive self-awareness

The more you understand about yourself at your deepest core level, the easier it is to summon self-confidence. Think about what you believe in, and live your life based on those guidelines. Take pride in the things you’re good at and the friendships you’ve built—you’ve earned them, and nobody can take them away. Be honest with yourself—but not in a negative way. If you can master the fine balance between being realistic but not overly critical, you will have a strong foundation upon which self-confidence can be built.

Start small and work your way up

If you search “confidence boosters,” you’ll find hundreds of lists offering dozens of tips like “Smile” and “Get plenty of sleep” and “Drink lots of water,” which, sure, probably can’t hurt. What we mean here, however, is to set your sights on a large goal. Then, before you set out to slay the dragon, think about similar but smaller and easier tasks you can complete. Knocking out these tasks will give you practice and experience. The feeling of accomplishment in achieving the smaller goal will make you feel like the larger goal is also attainable.

Stop listening to the negative lies your brain is telling you

Negativity can be tempting. When you think something good might happen, it’s a huge letdown when it doesn’t. Whereas if you trick yourself into believing you absolutely cannot accomplish your goal, you have an easy excuse not to even try. When you think of it in these terms, it becomes painfully clear that negativity is nothing more than a defense mechanism. And this particular defense mechanism exists to protect you from disappointment, not to tell you the truth. When you’re being pessimistic, it’s easy to believe that you’re actually being realistic. It’s weird to think about: sometimes your brain doesn’t want what’s best for you. But it’s true.

We hope some of these ideas will help light a flame of confidence that will one day grow into an inferno. If not, remember that self-confidence comes from many different places and different strategies will work better for different people. If these ideas aren’t your kindling, keep looking! We promise it will be worth it.

We made underwear for Every Body. Here’s how

The worst part about underwear shopping is underwear shopping.

It’s awkward, confusing, and can leave you feeling frustrated and, well, isolated. Like every pair you try is made for someone else. It’s not your fault: the sizing out there is restrictive and inconsistent. And we’re working to change that, right now.

Here at Sock It to Me, we’re also humans with bodies that shop for, buy, and wear underwear (shocking, we know). And we decided to make it better. We’re introducing underwear that feels like a perfect fit: and we’re using our same inclusive process to make underwear that fits every body. Here’s how we do it.

The Process

Crafting amazingly comfortable sizing is a long-term development process that involves working closely with lots of different humans, who each have different preferences, and whose bodies have different needs. It’s a delicate dance of material, construction, and feedback, and was an illuminating and rewarding experience.

For each size, we tested multiple templates.

We had to consider how people approach buying underwear from as many perspectives as possible. For example, millions of American women shop for “2X underwear” each year, yet obviously each of them has a unique body. So, rather than making underwear that fit really, really well for a tiny fraction of those women who fit into some “2X paradigm,” we set out to make flexible, soft hipster underwear that fit really well for millions of beautiful hips, curves, and unique differences.

That’s why for every size we developed, we worked with multiple models. At every stage of the development process, we considered how we could make it better for everyone. We did this again and again, over thousands of hours of wear testing.

The models wear-test each new iteration under a variety of circumstances, repeatedly washing them over the course of weeks and months. At the end of it, we check in and ask what they like and didn’t like, see how the underwear stood up to use, and note any changes that will improve the next version.


This is what the raw cloth looks like before it’s cut.

As for the material, we opted for a super-soft and stretchy cotton-elastane blend: the right combination of resiliency and feel to stand up to long-term all-day use. It moves, breathes, and kicks butt with you all day long. We also added extra stitches in the seams which help your underwear stand up to daily use while happily accommodating differently shaped bodies.

In our bikini and hipster underwear styles, a wide lace was used to help smooth edges and prevent panty lines. Those with menstrual cycles may also appreciate the black liner in every pair. We did.

Addressing Sizing

Crafting perfect-fitting underwear was just half of the puzzle: when we began, we knew we’d also have to figure out how to make it easy for you to find your perfect-fitting pair. Much like our extensive wear testing produced awesome fitting underwear, our team has been committed to providing you all with the clearest, most honest, and easiest sizing experience we can.


We based our sizing chart on forty different body types, to give you the clearest possible picture of where to start. We’ve shown how different underwear sizes fit on a variety of bodies so you can see how it might look on you. We’ve provided both pant size ranges and measurements to give you a broader picture. To get the ideal fit, we recommend checking your measurements against our sizing chart. If you still need help or have questions–contact us! We’re happy to help.

Lastly, we’re extending our customer reviews so that we can create a wealth of helpful, real information from everyone who is trying our new underwear. While the measurements and pant sizes are optional, providing that information to others will help everyone find their perfect fit. Help us build an honest dialogue about sizing and fit by contributing your review once you receive and wear your new underwear.

Our Commitment to Every Body

After thousands of hours of wear testing, we’re proud of the way our underwear fits and the labels are ready to be affixed.

Every body wears underwear: and it should fit awesome and be easy to find. You should be able to easily figure out which size you need, and it should be what you expected when you get it. We’re setting a new standard for comfort, fit, and we want you to be a part of it.

We’re happy to share that we’re currently developing an even wider range of sizes to accommodate as many people as possible. In Spring 2020, we expect to release our Hipster silhouette up to a 6x size (currently wear testing!) and our boxer briefs up to a 3x. We’re committed to ensuring everyone feels amazing in their underwear, and with your help, we’ll get there.

If you have questions or comments, leave them below, email us, DM us–get in touch! We want to hear from you.