“Sock It to Me not only carries wide calf socks that go up to approximately 21″ widths, but they also have stretch-it technology that allows the socks to stretch without losing the design! This is a big deal for plus size women!” writes the Mighty Murphin Fashion Ranger.
She chose three of our more vibrant STRETCH–IT™ styles: Starry Night, Tacosaurus, & Rainbow Blast and loved them all. She says, “You can wear them lounging around the house in pajamas or jazz up an outfit with them when you’re feeling playful!”
“…when it comes to socks and shoes, plus size women have a lot less options due to our wide calves,” says The Might Murphin Fashion Ranger.
In 2015 we created a new sock machine to fix that issue. It knits with a higher thread count so the socks stretch more without loosing the intended pattern. Since then, our STRETCH-IT™ collection has just kept growing.
OK! Magazine says that Bella Hadid’s feet are happy in our Pizza Party socks in their article, “Celebs Love a Bargain.”
They proclaim, “These A-listers look like a million bucks without spending over $100.” We couldn’t agree more! No matter your walk of life, you want to walk around in some seriously stylish and fun socks!
“Socks might be rooted in functionality, but they can be so much more than that if you let them. While the crazy-socks-with-a-suit move feels stale, a more casual, street-style approach to a cool sock feels especially on-point at the moment.”
Sock It to Me founder Carrie Atkinson spoke at PBJ’s December Power Breakfast.
“Is it more important to have consistency within a brand or always have products that are on-trend? In today’s world of fast fashion, brands can take a long time and intentional focus to mold and maintain, so is it worth it?
For Atkinson, it’s possible to have it both ways, at least sort of.
‘Your brand should be something that’s timeless, and designs are something that can be altered while still having a resemblance to that brand,’ Atkinson said.”
Read more about the ever changing world of consumer-driven fashion in the full article.