Tag Archives: fashion

The Apparel Industry Is Getting Better at Inclusivity, but There’s Still Work to Do

STRETCH-IT stretches to an industry-best 21″

When Sock It to Me first started, our goal was to make confidence-inspiring socks to sell to as many people as possible. As more and more people started noticing our socks, we realized there was a problem. Not everyone who wanted our socks could wear them because they didn’t fit. Since then, we’ve taken steps to address the problem. Five years ago, for example, we started offering STRETCH-IT socks–the best socks in the industry for wide calves. This year, we started offering Women’s Hipster underwear in sizes to 3X–and more sizes for men and women are coming early next year. We’re proud of these steps toward making our products more inclusive, and aware there are more steps to take still.

Inclusivity is a huge word, packed with meaning and implication. It’s a realization that certain parts of the world are inherently biased against certain groups, coupled with a conscious movement to correct those biases.

When we talk about inclusivity in the apparel industry, we often talk about initiatives like offering additional size ranges. And it’s so great that more companies are realizing the importance of this kind of inclusivity. But it’s only the most visible example of where we need to do better. Inclusivity also means serving groups–like people with a rare or unique disability–who are less visible.

The good news is that people are starting to recognize this is a problem. Last October, PBS Newshour ran a segment about designing accessible fashion for people with disabilities. It’s a really inspiring story that’s well worth ten minutes of your time, and we strongly encourage you to watch the whole thing.

In it, we meet a woman named Christina Mallon, a self-described “fashionista,” who for eight years has dealt with a degenerative motor-neuron disease that’s caused her to become paralyzed in her arms and shoulders. “Fashion is a way to express your soul, and your personality. So, and me being a fashionista since I was a child, it was very difficult that I couldn’t wear my remaining clothing because I felt like a part of my identity was dying.”

It’s not just that clothes no longer fit. For Christina and people like her, inclusivity is also about things like buttons and zippers.

Cut buttons out of inclusive fashion. For many people, they’re difficult to use.

For many people, a button or zipper on a garment means dressing yourself in the morning is almost impossible.

Christina looked at options for accessible clothing, but didn’t like what she found. “It was these really bold colors that I would never wear. A lot of fleeces, nothing fitted, a lot of Velcro. And that just wasn’t me.”

Christina believed she was out of luck, doomed by circumstance from ever being able to find fashionable clothes to wear, but then she met somebody who could help. Grace Jun leads a non-profit called the Open Style Lab with a summer program that trains students to make fashion more accessible and inclusive. They made an entire personalized collection for Christina, including a stylish fitted coat, a shirt with  a silky inside that slips easily over the head, and a dress with a strap on the bottom so she can use her foot to pull down the hem.

Mallon says, “Being able to put a coat on by myself was the difference between me having enough confidence to go to work and things like that have such a big impact that people don’t understand.”

For apparel to be inclusive, it needs to be inclusive for all people.

It’s awesome that this made such a significant impact on her confidence, and we totally understand why. Looking how you want, expressing yourself authentically, wearing clothes you want to wear, are things that most of us take for granted. But they form a basic foundation toward feeling confident. We understand this is just one solution for one person, yet it’s an encouraging start.

The apparel industry has made decent progress being more inclusive to certain groups, but there are many more groups that require more work. To the individuals doing this amazing work, we salute you, and say thank you.

Love for LUXE

Our men’s dress socks, coming out in November, are being worn and loved by lifestyle authorities.

We snuck some pairs of our men’s dress socks into the hands of men’s fashion expert Andrew Wise and menswear model Sam Whiteout.

See what Andrew (@lifetailored) has to say about LUXE:

Sam (@samwhiteout) appreciated a classic combo:

Screenshot of instagram story: two men's dress socks Sock It to Me LUXE featuring burgers and fries and shakes.

Browse our selection of upcoming LUXE styles and sign up to be the first to know of their release on luxe.sockittome.com.

Fall Dressed Up & Everywhere to Go

Fall’s Well That Ends Well

You might see “Back to School” signs hanging in stores and shudder. This is the end of summer. There were more hikes to be hiked, rivers to be paddled, and patios to be lounged upon!

But the end of summer is not something to be mourned. Instead, early fall is an opportunity for forging new paths, exploring your creative side, and indulging small comforts. This is what inspired our new fall sock release.

Get Extra Curricular

We always loved going back to school. That new pencil smell, brand new binders, a fresh new start to a new year. It was a clean slate and everything was possible.

School isn’t the end of summer, it’s an exciting new beginning! You’re not going to be the same person by the end of the year.  Walk into it confidently knowing this campus is yours, and this knowledge is yours to be had. These amazing women are taking on the campus in STRETCH-IT Launch From Earth, Horsehead Nebula, and Women’s One Giant Leap.

Three women on stone steps with books in Sock It to Me socks: wide calf Launch From Earth, knee high Horsehead Nebula, and One Giant Leap crew socks.

If you aren’t headed back to a classroom this fall, the world is full of opportunities to quench your thirst for knowledge. The more you feed your curiosity, the hungrier it gets. The more you learn about the world around you, the more you know about yourself and can share it with the world!

Closeup of shoes and socks (Sock It to Me Space Craft crews) in front of library shelves full of books.That’s one reason we love our jobs; we’re constantly learning. The subject matter of our socks & underwear, how best to present it to you, even the technology to create the best-fitting and longest-lasting clothing—all of this requires learning. It’s not just on the job either, our love for knowledge goes with us everywhere (as you might have read in our Geek Pride Day blogs). And it really shows in our new fall socks: Space Craft, STRETCH-IT Joining Elements, and Cleo-catra!

Let Your Inquisitive Nature Run Wild

Adventure doesn’t stick to one season. Summer has no claim to spontaneity or once-in-a-lifetimes experiences. So, are you going to let a little drizzle get in your way? No. You’re a hardcore! You’re wild! Puddles were made to be splashed in. Paths are waiting to be made.

Three women hiking through the woods in Sock It to Me socks: Well-Quailified knee highs, Darling Starling knee highs, Encyclopedia Botanica knee highs.

We find that our creative energy gets recharged when we allow ourselves to wander through the woods, no matter the weather. Something about the untamed wild helps us get inspired by exploring the outer reaches of our imaginations. The new paths we create outside help us create new connections in our brain. Our new fall line was inspired by this and you can see the natural connection in Well-Quailified, Darling Starlings, and Encyclopedia Botanica.

Creature Comforts in the Fall

The best part of finishing a rainy hike, is getting comfy again. Getting into warm, dry clothes? Check!  Slurping on something warm? Check!  Grabbing beers with your hiking buddies? Check!

Closeup of man and woman touching shoes in front of a brick wall wearing Sock It to Me Coffee Break socks.

Even if you love fall hikes, watching the days get shorter can be tough. Goodbye seemingly endless days of summer sun, welcoming us outside like a warm hug! Now that warm hug can be rich, steamy coffee. Catch up over coffee dates with friends you haven’t seen for weeks. Maybe they’ve been busy traveling. Maybe you’ve been busy camping. Now you can both breathe for a minute and relax in Coffee Break.

Closeup of two women in a library wearing Sock It to Me knee highs: Booked for Meow and Spells Trouble.Earlier sunset means more time inside. So, grab a book, a blanket, and get a cat on that lap! There’s nowhere else we’d rather be—we’re Booked for Meow.

Whether it’s kids socks for back to school, crew socks to adventure in, or knee highs to indulge your comforts, embrace the season and be yourself.

And let’s not forget, with summer ending, that means Halloween is right around the corner!

The Curvy Fashionista Loves Our Wide Calf Socks

The Curvy Fashionista is your plus size fashion resource and destination & Marie, Editor in Chic, loves a good pair of socks!!

In this video: Accessorize to Maximize: Summer Beauty and Style Finds That You’ll Love, she calls our socks “hella stretchy”—

“Get this girl, up to a 21″ calf! Do you hear me? A 21″ calf circumference. So here you have form, fit, fashion, and function… Girl, get into it!”

Curvy Fashionista Stretching Wide Calf Unicorn Rainbow Socks

Knee high wide calf socks might seem a strange fit for summer, but she makes a really good point: “They’re the perfect socks to wear around the house when you wanna wear knee highs and your little booty shorts because it’s 5000º outside but your AC is still going strong inside.”

Watch her whole video because it’s fun, informative, and there are some other good products in there too!

Curvy Fashionista Holding Sock It to Me Wide Calf Stay Weird Knee High Socks