Meet the Sock: Fir Sure


Can’t see the forest for the trees? We’re here to help. Fir Sure takes us on a walk around their neck of the woods.

SITM: What are you bringing to the Sock It to Me line?

Fir: A nature walk, wherever you happen to be.

SITM: What shoes do you think you go best with?

Fir: Wooden. Doesn’t have to be clogs.

SITM: Who is your sock idol?

Fir: Summit socks. A forest may seem tall to you, but we’ve always looked up to the mountains.

SITM: What is your life philosophy?

Fir: Nature is good for the sole.

SITM: If you could be worn by one pair of feet, who would you choose?

Fir: I know I’m a little late, but John Muir. He spoke for the trees.

SITM: Where do you want to be seen, make an appearance?

Fir: Everywhere! The more trees seen, the better!


Are you ready for people to yell “Timber!!!” at you as you walk down the street? Get yourself in Fir Sure.

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