The worst part about underwear shopping is underwear shopping.
It’s awkward, confusing, and can leave you feeling frustrated and, well, isolated. Like every pair you try is made for someone else. It’s not your fault: the sizing out there is restrictive and inconsistent. And we’re working to change that, right now.
Here at Sock It to Me, we’re also humans with bodies that shop for, buy, and wear underwear (shocking, we know). And we decided to make it better. We’re introducing underwear that feels like a perfect fit: and we’re using our same inclusive process to make underwear that fits every body. Here’s how we do it.
Crafting amazingly comfortable sizing is a long-term development process that involves working closely with lots of different humans, who each have different preferences, and whose bodies have different needs. It’s a delicate dance of material, construction, and feedback, and was an illuminating and rewarding experience.
We had to consider how people approach buying underwear from as many perspectives as possible. For example, millions of American women shop for “2X underwear” each year, yet obviously each of them has a unique body. So, rather than making underwear that fit really, really well for a tiny fraction of those women who fit into some “2X paradigm,” we set out to make flexible, soft hipster underwear that fit really well for millions of beautiful hips, curves, and unique differences.
That’s why for every size we developed, we worked with multiple models. At every stage of the development process, we considered how we could make it better for everyone. We did this again and again, over thousands of hours of wear testing.
The models wear-test each new iteration under a variety of circumstances, repeatedly washing them over the course of weeks and months. At the end of it, we check in and ask what they like and didn’t like, see how the underwear stood up to use, and note any changes that will improve the next version.
As for the material, we opted for a super-soft and stretchy cotton-elastane blend: the right combination of resiliency and feel to stand up to long-term all-day use. It moves, breathes, and kicks butt with you all day long. We also added extra stitches in the seams which help your underwear stand up to daily use while happily accommodating differently shaped bodies.
Crafting perfect-fitting underwear was just half of the puzzle: when we began, we knew we’d also have to figure out how to make it easy for you to find your perfect-fitting pair. Much like our extensive wear testing produced awesome fitting underwear, our team has been committed to providing you all with the clearest, most honest, and easiest sizing experience we can.
We based our sizing chart on forty different body types, to give you the clearest possible picture of where to start. We’ve shown how different underwear sizes fit on a variety of bodies so you can see how it might look on you. We’ve provided both pant size ranges and measurements to give you a broader picture. To get the ideal fit, we recommend checking your measurements against our sizing chart. If you still need help or have questions–contact us! We’re happy to help.
Lastly, we’re extending our customer reviews so that we can create a wealth of helpful, real information from everyone who is trying our new underwear. While the measurements and pant sizes are optional, providing that information to others will help everyone find their perfect fit. Help us build an honest dialogue about sizing and fit by contributing your review once you receive and wear your new underwear.
Our Commitment to Every Body
Every body wears underwear: and it should fit awesome and be easy to find. You should be able to easily figure out which size you need, and it should be what you expected when you get it. We’re setting a new standard for comfort, fit, and we want you to be a part of it.
We’re happy to share that we’re currently developing an even wider range of sizes to accommodate as many people as possible. In Spring 2020, we expect to release our Hipster silhouette up to a 6x size (currently wear testing!) and our boxer briefs up to a 3x. We’re committed to ensuring everyone feels amazing in their underwear, and with your help, we’ll get there.
If you have questions or comments, leave them below, email us, DM us–get in touch! We want to hear from you.