The Sock It to Me “Behind the Scene” Series: Take 5

We’re proud to announce our NEWEST team member (officially anyway) – Alicia!  You have Alicia to thank for many of your most beloved Sock It to Me styles, and now that we have our hands on her full time, expect great things!



Name: Alicia

Position at SITM: Senior Designer

Years at SITM:  “officially” working here 1 month, unofficially 1.5 years

Favorite pair of SITM socks: Tighty whities

Tell us a bit about yourself in less than 120 words: Eccentric yet peppy and a snazzy dresser.

What were you doing before you started working at Sock It to me?  Living the dream as a fashion designer for the past 8 years and worked in LA and NYC before moving to the Columbia River Gorge 2 years ago!  I own Pepstyle Designs and freelanced for Sock it to Me before coming in full time.  I also love to teach and inspire those around me so I teach Apparel and Accessory Design at the Art Institute of Portland.

One food item you could not live without: Bacon + blue cheese burgers

Where are you going when the zombie apocalypse happens?  I live in Hood River so I think the zombies won’t want to drive the 84.

What sock do you wish SITM had?  The “everything” sock…. one part rainbow, one part baby kittens, next adding Dracula and a dash of yeti.  Definitely they would be scratch and sniff too.




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