Vegas Got Some Fresh Feet in our Sock Exchange Lounge!

We just finished with our second annual Tradeshow Sock Lounge in Las Vegas & we had a FANTASTIC time! We’re super pumped to be a part of the awesome Pool Tradeshow again this year and even expanded into the Magic Tradeshow, too!!

MAGIC MARKET WEEK is the “largest global market week for contemporary men’s and women’s apparel, footwear and sourcing and the most comprehensive destination for fashion buyers and brands in the world” – AKA: perfect for us! There were a TON of awesome art and design driven brands we loved meeting – but we were mostly busy telling everyone about Sock It To Me and all of new designs & styles!

We set up our AWESOME Sock Exchange Lounge during both the tradeshows – one in each Magic and Pool! Our lounge was a hit! People could sit down & relax, enjoy our displays and trade their boring, stinky socks in for a fresh pair of our funky ones!

Each person who was a part of our sock swap took a picture modeling their new pair and we put it up on our Instagram account. We made collage from a handful of some happy new feet – enjoy!

Sock it to me tradeshow sock exchange 2014

Sock It to Me’s SUPER Sock Exchange!

Last month, we showcased at POOL (probably our favorite trade show of the year!), and we had a special little treat for all of the attendees – Sock It to Me’s SUPER Sock Exchange!  We invited all of the press and buyers to join us in the Sock It to Me lounge to exchange their current socks for a funky, NEW pair of Sock It to Me’s!  And, man, did we have an amazing turnout!!!

Remember your first pair of Sock It to Me’s?!  Since we work in a warehouse packed to the brim with socks, we sometimes forget the excitement of getting your first pair!  At the Sock Exchange, it was SO much fun getting to share in the magic of the first time again, and we just had to share with you a few fun pictures of our new-found Sock It to Me fans and their HUGE smiles as they try on their first pair of our crazy socks!



Probably the best part of our jobs is YOU – our crazy, eclectic group of fans!  We’ve always believed that Sock It to Me had a style for everyone, and looking through all of these pictures from POOL really proved it!




Magic in the Making

It recently dawned on us that most people in the world are remiss to the concept of the trade show. Let it be said that trade shows are in fact the gas behind our engine. It’s where people find and discover us, and where a lot of the magic happens. Fittingly, most of that happens at Magic, the largest trade show known to man (well, the largest to us, at least).

Being a smaller, design-focused indie label, Sock It to Me set up shop in Magic’s POOLTRADESHOW, alongside other labels like Threadless (who brilliantly set up a ping pong table for guests to bank a few minutes of play time) and Maptote (who gave away hearty canvas totes silk-screened with a map of Vegas, complete with notable icons and landmarks).

To aptly capture the scene, POOL is like a massive marketplace of cool. Each wholesaler has a cube where they showcase their stuff, and it’s all about who can pull out the stops and do something radically different with their space, or present their goods in a unique way. We were excited to debut our brand new booth – an ultra lightweight/compact display for the hundred-plus pairs of socks that now don the Sock It to Me name.

Over the years, we’ve always had our greatest success at Magic. And this year was no different. In fact, it was our most successful show to date. Among the top sellers were the women’s Tree Owl, Dinomite, and Vampire Kiss, plus the vertically striped Rocket Ride and Love Luma. We also sold a lot of the men’s Octosock and Argyle Mustache.

Our newest SITM team member, Matt Stuart, also joined us at the show, saying later that he enjoyed being around the buzz and excitement for our brand. Truth be told, that enthusiasm is something we never tire of. Even though we didn’t see any star sightings this time around, we’re pumped to know that we’re loved and adored by the everyday kind of folk. Celebrities or not, we love our customers just the same! xo

Miss Paris Hilton spotted at Magic

p.s. If you’d like to catch more of the scene in action, take a peak at this scroll of images from last year’s POOLTRADESHOW, plus a few snaps from this year’s show, as well.