Sock It to Me is introducing a men’s dressy line—LUXE—later this year. MR, the Menswear Industry’s Magazine, met with our CEO and Design Director to go over the finer points of this new product.
“We’ve been looking at the dress market since 2015, but wanted to make sure we had the right aesthetic,” says CEO Michelle Walker. “In doing our research, one of the biggest problems we discovered was that male consumers were seeking socks with comfort and stay-up power, while still wanting to express their sense of style. It took us a while to find the right combination.”