Tag Archives: fans

Get to Know: Touchdown Underwear

Get to Know Touchdown Underwear

Sports fan, meet sports attire.


SITM: What other SITM style do you think you pair well with?

Touchdown: Cheers! Because what goes better with football than beer?

SITM: What’s your superpower?

Touchdown: I’ve been known to consume 30 hot wings in one sitting.

SITM: What do you do to relax?

Touchdown: Watch the game. Actually, that gets me pretty riled up.

SITM: What do you think customers will like most about you?

Touchdown: If you have to undo your pants from game-day snacking, at least your underwear is appropriate.

SITM: When you’re being worn, where would you like to go?

Touchdown: To the game! I love watching football from the couch or a bar, but nothing beats the real thing.


Ready to take it to the end zone? Touchdown underwear will be there for you.

Sock It to Me’s SUPER Sock Exchange!

Last month, we showcased at POOL (probably our favorite trade show of the year!), and we had a special little treat for all of the attendees – Sock It to Me’s SUPER Sock Exchange!  We invited all of the press and buyers to join us in the Sock It to Me lounge to exchange their current socks for a funky, NEW pair of Sock It to Me’s!  And, man, did we have an amazing turnout!!!

Remember your first pair of Sock It to Me’s?!  Since we work in a warehouse packed to the brim with socks, we sometimes forget the excitement of getting your first pair!  At the Sock Exchange, it was SO much fun getting to share in the magic of the first time again, and we just had to share with you a few fun pictures of our new-found Sock It to Me fans and their HUGE smiles as they try on their first pair of our crazy socks!



Probably the best part of our jobs is YOU – our crazy, eclectic group of fans!  We’ve always believed that Sock It to Me had a style for everyone, and looking through all of these pictures from POOL really proved it!




Woah is right!

Check out San Francisco Giants pitcher, Brian Wilson, wearing OUR red Ninja socks at the ESPY awards! We gotta give the man some credit for putting it all out there! The interviewer quoted him saying that he got the socks in the mail from a fan and the note simply said Enjoy! It sure looks like he’s enjoying them alright! HI-YA!

Brian Wilson in our Ninja socks at the ESPY’s
A closer look at the socks!

(photo credit: AP + Getty Images via sports.yahoo)

Our style (according to you)

I like words. They are sort-of my thing. But I’m somewhat stuck when it comes to adjectives for Sock It to Me socks. Because I’ve done it for so long. You know, kind of like cooking. There is a bounty of delightful foods out there, but you get stuck in a rut and just go back to the same standby meals — meals that are delish, no doubt, but also a bit monotonous if you don’t mix it up from time to time.

What usually helps is to go to a friend’s house for dinner or move in with new roomies. All of the sudden, your eyes are opened to a new realm of possibility. And well, that’s what we did. We asked, and you answered. So here it is: Ways that YOU, our dear friends and fans, would describe the Sock It to Me socks you love to love:

According to Lise, our socks can’t be nailed down to just a few adjectives, and she called them: “Swanky, wild, deluxe, sumptuous, hilarious, comedic, inspiring, artistic, inventive, dramatic, uplifting, inspiring, decorative, ornamental, pleasing… sharp, debonair, sporty, lively, plucky*, daring, showy… flirtatious, snappy, fun-loving, fanciful.. dazzling, sprightly, animated.” (*I don’t know what “plucky” means, but I love it!) Helen left a few descriptions too, from “Snazzy, jazzy, upscale, unmistakable, and attention-grabbing to striking and freaky“. Meanwhile, Monica called them, “Mindblowing” and Suzi went for “Awesometacular“. Then Paula nailed it, calling them: “Quality“, while Lillie went with “Wicked awesome” and Bridget called them “Excellent with a big side of awesome-sauce!“. I personally liked Tracy’s trio: “Unique, FABULOUS, toe titillating” as well as Andrea’s description as “Essential; Necessary; Beloved; Groovy; Right-on; Perfect“. Emily and Jules agreed on “Quirky!” and Eva called them “Sexy, comfy, sassy, ‘your own private joke’, pretty, stylish, rad, enviable, lovely, awesome!” Then there was the creative “Amazeballs” by Angela and “Effervescent!” from Richard.

And that’s just the start of it. The list went on and on, with 63 comments and well over 100 adjectives shared on our Facebook page in a short, 12-hour period. To all of the folks who share this journey with us, can we just say again how much we love you? Oh you make sock business fun! Keep your thoughts and opinions coming; we value them (and you) highly! Thanks, too, for giving us some rockin’ new vocab!  Priceless. xoxo