Summer’s here. Our shoulders relax, our eyes focus on the horizon, and we let out a collective sigh, “Ahhhhhhh….” It’s time to shift perspective from inward out onto the bright and beautiful world around us!

Sunlight brings new things to light: friendship, color, & humor. We captured all of that in our new new sock collection. Let’s take a look.

Step Into the Light

During the winter months, we can get a little too introverted. Sure, our cats and indoor plants enjoy the extra attention, but once the sun breaks through, our eyes begin to wander outside the confines of our homes.

Make the most of these longer days while they’re here! What better way to celebrate the sunshine than with friends? Women’s crew socks like Cat-ercise and Retro Rainbow remind us of our chilhoods—playing with Lite-Brite & making up silly dances in our living rooms (or was that last Saturday?). If you can’t get a little giggly in the sun with your friends, when can you?

Our connections make us stronger and happier, so find that silly self and do something absolutely childish! Pick up your phone, pick up some chalk, and have some frivolous fun.

Bright This Way

In the Northwest, the winter can get so dark we barely notice the colors around us. It’s not just that a tree will lose its leaves, we also just don’t see the green that’s there as vividly. Once the summer sun shows its face, BAM, green everywhere. Suddenly, we ask ourselves, “Was that building always purple?”

Colors just show more brightly in the summer and we wanted our new sock collection to POP in the sun. For example, STRETCH-IT Land of the Dino has dinosaurs and Paleo plants that are nearly neon & STRETCH-IT Reigning Confetti has a rainbow nearly bursting off it with confetti fit for any spontaneous dance party.

We picked the brightest crayons in the box—or chalk in the bin—to illuminate the fact that the most radiant season of the year is finally here.

It’s a Knee High…It’s a Crew…It’s a Pun!

Things aren’t always what they seem. On the surface, these colorful socks are just bright and have fun themes. This pink knee high sock is merely celebrating the aerial adventures of sloths—or so it would seem! Take a look at the sock to its right, just a nice crew sock passionate about pups. OR IS IT? Then there’s a knee high covered in birds carrying banners. Pretty straightforward. Think again!

Look closer at these socks and you’ll see there’s more than first meets the eye. Names might help: Hang in There, Chew on This, & Something to Tweet About.

We LOVE puns. It puts two of our favorite things together: words & play. With Man Cave and Mana-Tea, your friends might approach to say, “Neat outdoor scene on your crew socks” or “Cute tea cup knee highs”. But, as they approach, they’ll see the true genius of your wardrobe choice. And like that, another layer is brought to light.

Ready to live your brightest life? Our new socks are ready to light the way!