Carrie sits down and does an interview with FounderBuzz about sock success and the Design a Sock contest.
Check us out on KOIN Studio 6. Carrie does another interview about our awesome socks! You can read the story here.
Hi guys, I’ve been back from my Asia trip for a couple weeks now and am finally getting around to write about my experience. I love to travel, so to do it for work was a great excuse. I spent almost three weeks in South Korea, China and Taiwan, doing some sock research and exploring new product ideas. (I even got a chance to sneak in a dinner with my aunt and cousins that live in Seoul.) I visited manufacturers that made athletic socks, baby socks, toe socks, tights, and leg warmers, constantly asking myself, what do people want? I took lots of pictures, got lots of samples, and got all of the creative juices flowing. The only problem now? What direction to choose first! (Thanks for all of your feedback on Facebook!)
The trip started out with 6 days in Seoul, South Korea.* I stayed at a nice, central hotel on the 31st floor (see video below) and nearly every morning started with a business-related meeting.
My great friend and business partner was my chaperon while there. Here is a picture of myself with him and his family:
One of the most important stops in my tour was of the facilities we currently use. I was surprised to see that the actual sock machines don’t need much man power. In a room with approximately 30 machines, only one person is needed to keep everything running smoothly. Surprising, huh? Once the machines are threaded they automatically start pumping out sock tubes. I witnessed this with all the sock manufacturers that I met along my tour. Here is a video I took at our current manufacturer that captures the making of our very own Men’s Mustache sock:
Pretty cool huh? I was in awe. This type of behind-the-scenes, how-it’s-made stuff fascinates me. While the socks are machine-made as tubes, a team of sweet women (shown towards the end of the video) then seam the toe closed. From there, the socks are put on a foot form and sent through a steamer to get the wrinkles out. Next they are labeled, packed into boxes and loaded into a container. From there they are trucked from Seoul to Busan, South Korea’s port, and loaded onto a container ship. After an 11-day journey over the ocean, they finally land at the Port of Portland, right here in Oregon. As the last piece of the puzzle, the truck then delivers the socks to our warehouse/SITM HQ, and we all gather to unload the boxes, one at a time. This is a lot of work, because every 20-ft container holds 60,000 pairs of socks, and each 40-ft container holds 120,000 pairs of socks—and we get several of each, every year!
To finish out the tour of our manufacturer, the CEO treated us to what seemed like a 12-course meal. Below is a video clip I took of him eating this really interesting dish that was explained to me as tasting like rotten fish. I did try it (but didn’t like it), and it indeed had a very strong, pungent taste, almost like it was fermented. Mmmm yummy? This video captures the making of the perfect bite and eating it in “one shot”.
After visiting two other sock manufactures in Korea, I headed to China for the second part of the trip. While there, I visited several more manufacturers and was really struck in particular by Andy, the female owner of a lingerie company who is almost the exact same age as me (32). The whole experience was awe-inspiring; from the variety of the product (very detailed items using multiple types of fabric and embellishments) to the way Andy provides for her employees.
As I toured through Andy’s showroom, I saw lingerie items of all kinds, plus tutus and costumes (leprechaun, sailor, and Little Bo Peep) made from a variety of beautiful fabrics and embellishments. When we headed to the workroom, the staff was busy sewing the latest orders; some items with black frills, others with pink lace. As I watched the 30 or so people sitting behind sewing machines working on different products—with the sun streaming in through big, ceiling-reaching windows—it looked like an enjoyable place to work, where all of the workers are well-treated, like family.
In fact, Andy provides furnished, dorm-style housing for her staff, because many of her workers come from small towns far away and must live on-site. She also provides a cafeteria that serves three meals a day, and their lunch break is an hour and a half long. By the looks of it, basketball is a big lunchtime activity, as I noticed a group of men outside playing the day I visited. Andy says that providing all these provision is common amongst manufacturers and to keep employees she must cover them otherwise they’ll go elsewhere.
It was all very different from the way we do things in the U.S., and different I think from how we think they’re done in China. I’m glad I’m able to shed some positive light on the subject with my firsthand experience. Before I left, I was a bit nervous about what I might see, with the sweatshop stories circulating in the States. But Andy’s operation and the manufacturers I visited throughout my trip were not the least bit scary. It certainly isn’t glamorous work for those who at the sewing machines, but I liken it to similar jobs here in the U.S. like fast food—jobs that aren’t necessarily the best jobs in the world, but they’re honest work with honest pay.
After the tour of the facilities, Andy took me to the wholesale market where she sources all of her fabrics. AMAZING. There were buildings as big as malls with floor-to-ceiling lace—antique lace, multi-color lace, wide lace, thin lace, lace with sequence, and so on. Then there were fabric stores with the same kind of set up, with rolls and rolls in every kind of knit you could imagine. It was impressive, to say the least.
After our long day, Andy invited me to dinner with her father at her colleagues’ house. They treated me to the traditional Chinese Hot Pot. It was delish! I enjoyed my time very much, and it was really interesting to see how Andy balanced her personal life while running her business. It’s a different game altogether when spouses and kids are added to the equation.
My last stop was Taiwan. I was there to meet a manufacturer who made our extra-long leg warmers. Coincidentally enough, the head person there was also female. Her name is Samina. Most impressive was the fact that her home (which houses her 2 children, mother and father) was directly under her offices… and next door to her sample-making machines and packaging partner. It was like a little sock compound! The coolest part about her set up was that she could run downstairs at any time to see her darling little kids. Here is a picture of her too-cute son:
After Taiwan—home. I was wiped. But all in all, it was a great trip. I was humbled by the extreme generosity and hospitality I received from all I visited. I’m also glad to have amassed so much new information and grateful to have had the opportunity to see the whole manufacturing process, while building upon old relationships—and making new ones. Plus I got to visit some unique countries. I didn’t even get a chance to mention all of the fun markets and crazy foods that I ingested. But that will all come in another post. So check back for another blog on that!
Thanks for your interest and if you have any questions, please ask.
*Don’t worry; despite the recent scuffles between the 2 Koreas, I was fine. The people of South Korea were definitely aware of the threat, but things seemed to carry on as normal. My father (who never worries) even called before I left to express his concern. I had gone on to China by the time the threat was the highest on that Monday.
Do you ever have those guilty Saturdays where you drink a whole pot of coffee in the a.m., eat cake at noon, and then settle in front of the tube for a lazy afternoon of hopeless girly flicks? Yep, that’s my Saturday. It is fantastic.
I don’t care who you are; you have to love The Devil Wears Prada. All of that fashion; all of those outfits! It’s just so… delicious. Plus, Anne Hathaway is adorable, and Meryl Streep does a bang-up job playing an Anna Wintour-like fashion icon with an attitude. It is all too reminiscent of my NYC days when I worked the bottom rung as intern in the magazine world, alongside top fashion mags like Vogue and GQ. It was exciting then. But I have to tell you, I am so glad that I chose Portland over Manhattan. I mean, backyard photo shoots with your friends are so much more gratifying than high-stress shoots in the city. Plus, I love my job, and my boss rocks. From what I understand, that’s pretty rare out there in the rat race.
The thing that bothers me most is that fashion is supposed to be fun. We love that our customers send us photos where they are wearing Sock It to Me socks with sneakers and puffers (like Carrie, below). No matter how you choose to wear your socks, it’s all about your individual style. Whether that’s a cozy, everyday style or a super-chic look with pumps and a mini, it’s all good. Because it’s all you. So thank you, again, for sending us snaps. Keep ’em coming, please!
Look #4: Hurley sweatshirt dress + tights + speckled grey leg warmers + arm warmers + Nebraska vest
I really like the combination of elements here. If you look closely, you can see Carrie’s precious striped flats. They make a good add to a playful outfit like this. Rocko agrees.
Woot, woot. It’s Friday. Oh my. I am ready for the weekend. Hopefully it’s really long and filled with a good mix of rest and fun and play. That’s all I have to say.
This is one of Carrie’s new fall jackets. I like it because it’s surprisingly versatile for its plaid pattern and is a nice change from the standard solid grey and black jackets we’ve all stashed in our closets over the years. Best of all, it has a super-sized collar that protects the face and neck from the all-too prevalent Oregon rain. Paired with tailored shorts, leggings, socks, and boots, this outfit keeps fashion fresh by showing off some good layered fun… which is my favorite part of fall dressing. Bring on the layers, baby!
Look #3: Plaid jacket + tailored shorts + leggings + Tiny Rose knee-highs + shortie boots