All posts by Sock Robot

Happy (almost) 4th of July!

Oh boy are we pumped up for this holiday weekend! Three days of pure summer goodness! 4th of July is the perfect time to ride your bike down to the pool and jump in! We can’t wait to host a bbq, shoot off some fireworks and take full advantage of a this AWESOME 3-day weekend! To help you get your weekend off on the right – Sock It To Me covered foot, we want to offer this AMAZING recipe for one of our ALL TIME FAVORITE (easy to make) FOODS! Guacamole! YUMMY! Seriously, bring this to a party, and you’ll instantly be named the party MVP!! (Trust us!)

What you’ll need:

  • 4 ripe avocados
  • 4 cloves garlic smashed and diced
  • 1/2 a white onion chopped
  • 1/2 a jalapeno seeded + diced (more if you like it spicy)
  • fresh cliantro loosely chopped
  • juice from 1 fresh lime
  • salt (to taste)

What you do:

Place all ingredients into a bowl and mix together until creamy, but still chunky. Rip open a bag of tortilla chips and DEVOUR!

Try this recipe out, and let us know if you like it! If you want to share some of your favorite recipes with us, we’d LOVE to read them (and maybe feature one of your signature dishes in an upcoming post)! There’s truly nothing better than standing in your Sock It To Me’s in the kitchen making something delicious to munch on and sharing it with your friends! Wish we could all be together! Maybe next year 🙂

Here’s to a fabulous 4th of July weekend! Have fun!

 

 

 

Celebrity Sighting: Kimya Dawson

Recently we got word that Kimya Dawson was spotted sporting some of our socks.We were so excited that we invited her to our warehouse! She is a super awesome down to earth chica and it was lovely to meet her.

Here is Kimya wearing our Pink Mustache socks at SXSW 2011.

Photo Credit: Larissa Zimberoff

Here she is wearing our Monkey socks in Los Angeles, CA.

 

Photo Credit: Elaine Layabout

 

Here is Kimya with the Sock it to Me gang.

From Left to Right: Amber, Kisa, Kimya, Carrie, and Jay

This is how we do it, do it

The life of a sock design is very intriguing. Most people don’t realize that it can often take a full 90 days to bring the concept to the shelf. It may be long, but we feel it is the only way we can add our stamp of approval, with quality one of our utmost priorities. After all, we want you to love the socks you wear, and be proud of what you stand upon, from fit to finish.

Thinking the process is pretty interesting stuff, we thought you’d enjoy taking in the general timeline… which begins with a design, like the Grand Prize winning “Love Luma” submitted in last year’s Global Design-A-Sock Contest:

As we look at producing the sock, we have to first decide if we need to make any adjustments to the design to accommodate the thread alignment and how it could affect stretch and quality. Sometimes they are fine as they are; if not, we hire a designer to recreate the design for us (explaining why we ask for simple designs and limit colors used in our design contest).

Continue reading This is how we do it, do it