Business News Daily shared the Sock It to Me story—our origin & where we’re headed—in their article Colorful Socks from South Korea Inspired This Fun Apparel Brand.
“You might have to wear a suit or a uniform to work, but you can still have a little bit of colorful YOU pop through.”
Read the full article to find out more about what exciting things we’re planning next!
In addition to our liaison Sharon, who travels to our factories in South Korea all the time, we like to have a Sock It to Me employee go to Asia every other year to connect with our manufacturers and check in on operations. This year, Jay got to go!
Jay spent 10 days traveling, 5 in South Korea and 5 in China, to meet the folks he’s been conversing with via email for the last year. Jay is our Pre-Production and Quality Assurance expert. When new items come in, he’s the one who makes sure they meet our high standards. So, it made perfect sense that he should visit the factories where our socks and undies are made.
Jay’s first stop was Seoul, South Korea where our socks are manufactured. He was witness to the entire sock creation process from spools of thread on the wall to socks ready to head out the door.
Hefty machines are programed with our designs and loaded with the appropriate color threads (you can see the purples and tan that go into our Sloth Sock being fed into this machine). The threads are spun back and forth until a sock tube is created.
The sock tube is spit out, inside-out and stacked on the machine. The pile of inside-out socks are taken to be turned right-side-out, one-by-one on wire frames. Once the socks have the proper side facing out, they get their toe seam added—an important step in differentiating the sock from a leg warmer.
After they become a complete sock, they are placed on the crazy-looking sock forms shown here to be boarded, steamed and flattened into the sock shape we know and love. After they have acquired their appropriate silhouette, our Sock It to Me tags are fastened to each pair and they are packaged to make their trip to the USA.
Next, Jay traveled to China. He got to watch a giant machine knit the fabric that gets turned into our underwear.
Thread is guided into the machine from multiple spools. The entire top of the machine is surrounded by tiny, circling fans. The fans serve two purposes: 1. They keep the machines cool, 2. They keep flying debris out of the fabric during the knitting process.
Once it is knit, the fabric is printed or dyed (we use an “all-over-roller-print for most of our designs) and laid out to rest so all creases and stretched portions become uniform before the cutting process. The prepared fabric is stacked up and cut into pieces that will get sewn into underwear. The elastic bands, though, are created on an entirely separate machine.
All of these machines are programed with our specific patterns to create our wacky designs and logo infused waist bands.
We have high standards across the board: for our products and for the people who produce them. Jay was also visiting these factories to ensure that they are meeting the expectations of the social compliance standards that we’ve established. We use third party auditors such as BSCI (Business Social Compliance Initiative) and Intertek: Workplace Conditions Assessment to set our expectations for compliance. These include:
No overtime without compensation
Freedom of association and collective bargaining
Occupational health and safety
And many more
Sock It to Me will continue to build relationships with our manufacturers, oversee what these factories are producing for us, and make sure they’re doing it in a socially compliant way.
Jay spent 3+ hours a day in a car traveling from facility to facility and only got one day off while he was there. He spent it with our liaison Sharon and David, the manager and son of the owner of the very first factory Sock It to Me started producing socks with. They went to Gyeongbokgung Palace and the National Folk Museum of Korea that lays within. Afterward, they went to the show Cookin’ Nanta which Jay describes as a cross between Stomp and Chopped. Cookin’ Nanta is the longest-running show in Korean history and has been staged in 18 countries around the world. We can’t wait for it to come back to America!
They went out to some really amazing meals (like the sushi boat pictured), but Jay says his favorite was eating at the first factory he visited.
They have a kitchen where the chef makes different home-cooked style meals for their employees. They have a new menu every day, comprised of healthy food made with a lot of care. The owner of the factory eats there daily along with most factory employees from every level. Jay says it was such a communal, social, heart-warming experience, it makes sense that most people eat there every day.
Here are some more amazing behind-the-scene photos of Jay’s trip:
Can you see us smiling? We were thrilled to read all of your comments about how much you LOVE summer (and socks too)! Speaking of which, we are psyched to debut a new topic on our blog. It’s called Sock-o-phile! In these posts we’re going to highlight Sock It To Me sock fans just like you!
Our first ever Sock-o-phile is stylist + blogger Elizabeth Borenstein from Brooklyn, NY
1. Why do you love socks? Socks keep your feet warm and are a great way to show your unique style. Socks give extra personality to any outfit.
2. How did you start your collection? Ever since I was little, I’ve always had an obsession with legwear! My tootsies get cold so I had to find a cute way to keep them warm and toasty.
3. How many socks do you own? Too many to count!
4. It’s the summertime. Socks + sandals, yes or no? Can I say sometimes? As a stylist, I say socks and high heeled sandals, YES, but you will never catch this lady in socks and Birkenstocks.
5. What’s your favorite pair? It’s all about inspiring the outfit! Today’s favorite is the strong man. Since I’m traveling solo and carrying my own heavy bags, they make me smile and keep me motivated!
If you love SOCKS, then you gotta let us know! E-mail: press at sockittome dot com and tell us a bit about your SOCK LOVE! We’ll send you some questions to answer and you could be featured on our blog. How cool is that!?
OK OK….. This is the part you’ve all been waiting for…. DRUMMMM ROLL PLEASE… the Summer Sock Contest WINNER IS…………..
Thank you so much to all who entered! We thoroughly enjoyed reading your comments and we love you all equally. If you love us, keep reading our blog, like us on Facebook and follow us on Twitter. That way you can keep up on all the exciting Sock It To Me news and be the first to find out about opportunities to WIN awesome Socks from us!!