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2018 Geek pride Day

We searched the entire sock fortress and collected a few geeks for this year’s Geek Pride Day. While every day at SITM is overtly geeky we wanted to call special attention to this holiday, these geeks, and come together to celebrate all the weird stuff we’re passionate about. Below you will find how being super into something can lead to independence, creativity, and challenging yourself. Don’t forget to tell us what geeky stuff you’re into in the comments!

Coop Loves Harry Potter

Up until I discovered Harry Potter, there was nothing I loathed more than reading. I even went so far as to pretend to be allergic to dust in the 5th grade (fake sneezed to really sell it) so that I didn’t have to read the old books in class. I just wanted to re-read Harry Potter over and over. The wizarding world JK Rowling created filled my imagination. I was hooked. To this day (for me at least,) nothing has held up quite like Harry Potter has.

So when I met my wife, Alix, and her love for Harry Potter was on the same level as mine, I knew I had to do something special. The first HP related gift I made her was an engraved Platform 9 3/4 sign. After that, I knew I had to out-do myself for Christmas. So, I made her a kid’s book called “Alix Goes to Hogwarts.” I drew the pictures and wrote the whole thing, rhymes and all. I had it made into a hardback-bound book, so it looks like something you could buy at a bookstore. I guess she liked it. Seeing how we are now married. And we still listen to HP audiobooks on road trips. And we read HP books to each other before bed on occasion.

Annemarie Loves Plants

I have always grown up around plants, but it wasn’t until a  few years ago I decided my apartment was in need of some green and so I bought my first couple of houseplants.  One of those is still with me today! The obsession continued to grow and I now have over 30 in my apartment!

I have lost a lot of plants, but gained knowledge over the years and I think that is why I love it so much.  There is a constant learning involved, and I love that challenge.

I also love that they task me with maintaining a living organism and in turn provide me with clean air and a perfect decorating aesthetic.

The most rewarding thing is watching new growth happen and seeing them flourish!

Carina Loves Bikes

I first became a bike geek when I joined some friends on the 2010 World Naked Bike Ride. It was such a positive, inclusive event, and I learned that you don’t have to be an athlete to ride 5-10 miles. I started riding to work occasionally, and a year later got rid of my car.

As someone who was never athletic as a kid, I love cycling because it keeps me healthy and it builds confidence as I get faster and complete longer rides. When I first started out, I thought 5 miles was a long ride; now I can ride 50 miles while loaded down with camping gear. Being able to carry everything I need for a weekend camping trip without relying on a car makes me feel strong and independent.

Choosing the right gear also brings out my inner geek, and I’m happy to tell anyone who wants to know how clipless pedals changed my life, or debate the pros and cons of panniers versus a front basket or backpack. As much as the right gear can enhance your ride though, I want beginners to know that all you really need to be a bike geek is properly inflated tires, a helmet, and a positive attitude.

Bridget Loves Teddy Ruxpin

In the 1980’s, a brilliant inventor and former Imagineer tinkers with the idea of turning a teddy bear into lifelike toy that can read stories and sing to children while having all the realistic emotions while doing so. Ken Forsse spent decades building and fleshing out an entire world that would match the lengths of Tolkien for this bear – no, this Illiop.

I wasn’t born when the first Teddy Ruxpins hit shelves the holiday season of 1985. Nor was I around for the release of the rest of the Worlds of Wonder line of talking toys akin to Teddy. I don’t exactly have the same nostalgia that most adults have for this bear. I was a bit too old for his relaunch in 2006. However, I always dreamed of finding an original Teddy Ruxpin someday. He was everything I love: an animatronic, a ‘bear’, and a gentle storyteller.

Now that I’m an adult with fistfuls of cash and a lot more auction scouting skills, I find a lot of broken Teddy Ruxpin, Grubby, and other Worlds of Wonder toys that people have neglected to take care of for the past thirty years. I gladly welcome each broken friend in with open arms and I’m in the process of completing a workshop to return Ken Forsse’s hard work back to life.

Dre Loves Shoes

Hey! I’m Dre and I’m, what I call, a Sensible Sneakerhead. I’ve been fascinated by shoes ever since elementary school. I love how one seemingly small piece of fashion can vary so much in style, fabric, build, shape, etc. Oh and you can’t forget that great fresh shoe smell 🤤. Even the boxes they come in can be very cool and art in itself. My current collection sits around 20-25 pairs, so not crazy, but more than many people I know. I’m also not the type of person to collect shoes just to have them. I make sure to wear them, even if it’s only a few times a year (which is how I wear my nicer/flashier shoes because it rains so much here). If I had to pick my favorites shoes that I own, I would have to say my Crimson/Black Air Force 1’s (in my hand) that I got as a gift and my White/Cement Jordan 4’s (not pictured) that I waited in line for when they rereleased them a few years ago. I’m not sure what my next shoes will be, I do need some new running shoes…but I’m sure I’ll get some soon!

Cherice Loves Bob’s Burgers

I don’t remember how Bob’s Burgers came into my life but I’d like to think it was a magical, sun-shiny kind of day. In reality, I was probably just home with a cold watching TV. For this, let’s say it was the best day of my life.

Last summer, my husband and I were a part of those affected by the original episodes of Futurama getting removed from streaming. You know, those weird kids that can’t fall asleep unless Futurama is playing in the background. Thankfully Bob’s Burgers was there to help us cope with restless nights until another service picked it up. Now, we watch both!

We also found many of our friends were fans of the show so for last year’s holiday card I decided to draw it out in the same style and wished everyone a Happy Whatever because I really don’t mind what you celebrate, just as long as there’s food.

As my love for this show started to grow I developed a strange side effect; I became obsessed with collecting Kuchi Kopis. I mean, I’ve also got a Tina POP!, real burger recipe cards, shirts, OutNerdMe posters…so many things. But I needed Louise’s favorite toy and signing up for something that rhymes with “shmoot shmrate” was no help at all! They sent me a real Kuchi Kopi toy that lights up! I knew he couldn’t just sit around looking wall-eyed and adorable and so I burdened him with glorious purpose. He now gets placed in random spots throughout my home to surprise my husband and guests. Kuchi has hid in many places; around the corner in the bathroom, up in the pot hanger with his friend Xenie (the facehugger), in plants, in the middle of the hall you just walked down staring back at you…the possibilities are endless and I can’t stop myself. I WILL NEVER STOP! THIS IS ME NOW!

Now it’s your turn!
What do you geek out about?


Best Of Sock Subscriptions

The Manual—a men’s guide on fashion and daily life—ranked our men’s sock subscription among the top in the world.

In their article, Put Your Best Foot Forward with these 8 Subscription Boxes, The Manual explains, “Today, socks are more often seen as an accessory on the level with timepieces and ties rather than just a piece of cloth to save your shoes from smelling. The cut, color, pattern, and material are all key factors when deciding on what sock to purchase.”

Thankfully, you don’t have to take the time to look through every sock or subscription service out there. The Manual already did that and we’re on the list!

The Manual Loves Sock It to Me Monthly

Here’s what they had to say about our men’s subscription service, “On a mission to supply happiness in every box, Sock It to Me is the sock subscription service perfect for the playful consumer. With designs featuring cupcakes, dinosaurs, unicorns and all things magical, these socks are sure to stand out in a crowd and bring a touch of whimsy to your wardrobe.”

Read the full article here.

Some Wide Calf Sock Love

“Sock It to Me not only carries wide calf socks that go up to approximately 21″ widths, but they also have stretch-it technology that allows the socks to stretch without losing the design! This is a big deal for plus size women!” writes the Mighty Murphin Fashion Ranger.

Mighty Murphin Fashion Ranger in STRETCH-IT Starry Night Socks

The Mighty Murphin Fashion Ranger wearing STRETCH-IT Rainbow Blast unicorn socks.She chose three of our more vibrant STRETCHIT™ styles: Starry Night, Tacosaurus, & Rainbow Blast and loved them all. She says, “You can wear them lounging around the house in pajamas or jazz up an outfit with them when you’re feeling playful!”

“…when it comes to socks and shoes, plus size women have a lot less options due to our wide calves,” says The Might Murphin Fashion Ranger.

In 2015 we created a new sock machine to fix that issue. It knits with a higher thread count so the socks stretch more without loosing the intended pattern. Since then, our STRETCH-IT™ collection has just kept growing.

Read her full review here.

Free to Travel

Road trips: the ultimate escape from modern life, rules, and routine. With no set times to be anywhere in particular, you can simply…go. Have you ever thought, on your way to work, if I don’t take my exit, I could be halfway to paradise by lunchtime? Us too, because it happens even if you love your job—the call of the open road is that strong.

Take a ride with us as we roll through the inspirations for our new styles for spring. Summer trips are so close that we can see them where the asphalt meets the horizon.

Find an Escape

We all get stuck in ruts—it happens to the best of us. Here in the Northwest, the rain drives us inside to maybe a little too much work, movie watching, and crafting. As the sun starts to peak out of the clouds (we call it Fool’s Spring) we plan and plot our dream travels for when the light truly emerges.

Men's Crew Socks Day Tripper and Women's Knee High Socks Jet Setter Worn on the back of a VW Van

Jet Setter knee highs are based on dreams of far away warm places that might earn us a passport stamp. Crew-zin men’s crews were inspired by those lazy Sunday drives with the windows down for a warm breeze—you don’t really have a destination and that’s exactly the point. We put all our road trip hopes and dreams into men’s Day Tripper though. The vans, trailers, and hatchbacks pictured on these crew socks are everything we need to break us out of routine and drive us to adventure. Take only what can fit in the back and leave the rest behind!

Collection of Road Trip Items Including Sky Captain Crew Socks

Find Yourself

Say Cheese! Women's Crew SocksYou never know what you’ll find on the road…maybe yourself? Once you leave the sweet comfort of your routine, what parts of yourself will make themselves known? Will you take up playing poker with dogs? Flying old-timey airplanes? Will you find the confidence to experience things you never thought you would? You have a lot waiting inside you that traveling might bring to the surface.

We think of ourselves in a certain way in our day-to-day lives, but once on the road, we’re photographers of new landscapes (inspiring women’s Say Cheese!) and navigators of new lands (inspiring Co-Pilot crews). We love discovering what’s hidden inside of us when we remove ourselves from familiar surroundings! And once we’re done here, just take off in 3, 2, 1, Lift Off knee highs—there’s always more to explore.

Find Paradise

Stellar Whale Knee High Sock for Women and KidsBringing things back down to Earth, when you’re on the road, the world is your backyard. It can feel like you are spending the whole road trip searching for your paradise. But when you wake up every day to the ocean, or the countryside, or a canopy of trees, what part doesn’t sound like paradise? We’re always on the lookout for magical creatures as well. Spotted: celestial whales and narwhals swimming in the night sky (women’s and kids’ Stellar Whale). Spotted: a jackalope in the field just off the driver’s side—I knew they were real (STRETCH-IT Jackalope).

The same will go for the people you meet: you share more than you don’t. As disparate as environments and communities may seem, you’ll find that we’re more alike than you imagined. Ultimately, you’ll return home feeling more connected, more yourself, and knowing that your paradise is where you make it. Our women’s socks, men’s styles, STRETCH-IT, & kids socks for spring were all inspired by the idea that exploration and discovery should be a part of your routine. Wear Tiki Toes crew socks and you’ll see that paradise follows you, not the other way around.

Tiki Toes Women's Crew Socks