Tag Archives: business

Perfect Father’s Day Gifts

Daily Mom chose our men’s socks as one of their favorite Father’s Day gifts!

“Socks from Sock It to Me are soft and comfortable but instead of coming in boring neutral colors, Sock It to Me socks feature funny, creative, and whimsical patterns created by artists.”

See what styles they chose and what else they have to say about our men’s crew socksFather’s Day Gift Guide 2018: Father’s Day Fashion Gifts.

A child gifting his father fun Sock It to Me socks.

Some Wide Calf Sock Love

“Sock It to Me not only carries wide calf socks that go up to approximately 21″ widths, but they also have stretch-it technology that allows the socks to stretch without losing the design! This is a big deal for plus size women!” writes the Mighty Murphin Fashion Ranger.

Mighty Murphin Fashion Ranger in STRETCH-IT Starry Night Socks

The Mighty Murphin Fashion Ranger wearing STRETCH-IT Rainbow Blast unicorn socks.She chose three of our more vibrant STRETCHIT™ styles: Starry Night, Tacosaurus, & Rainbow Blast and loved them all. She says, “You can wear them lounging around the house in pajamas or jazz up an outfit with them when you’re feeling playful!”

“…when it comes to socks and shoes, plus size women have a lot less options due to our wide calves,” says The Might Murphin Fashion Ranger.

In 2015 we created a new sock machine to fix that issue. It knits with a higher thread count so the socks stretch more without loosing the intended pattern. Since then, our STRETCH-IT™ collection has just kept growing.

Read her full review here.

Zach & His Sock Collection Are Going to Hollywood!

Zach D’Onofrio has a few great things going for him: he’s charming, he’s got a great sock collection, and it turns out he has an amazing voice!

Zach started out his audition by handing out socks (including two that might seem pretty familiar to SITM fans) to judges Katy Perry, Luke Bryan, and Lionel Richie. Though Katy says he “had her at kitten socks” we think everyone was blown away by the whole package.

We’re so proud of you, Zach! We can’t wait to see what you do next. You can follow his journey via his instagram: @zach_donofrio

Watch Zach’s audition and tell us you aren’t awestruck by his sincerity and talent!

American Idol Contestant Zach D'Onofrio

American Idol Judes Katy Perry and Luke Bryan with Sock It to Me Socks

 

 

MR Features Our Upcoming Men’s Dressy Line

Sock It to Me is introducing a men’s dressy line—LUXE—later this year. MR, the Menswear Industry’s Magazine, met with our CEO and Design Director to go over the finer points of this new product.

“We’ve been looking at the dress market since 2015, but wanted to make sure we had the right aesthetic,” says CEO Michelle Walker. “In doing our research, one of the biggest problems we discovered was that male consumers were seeking socks with comfort and stay-up power, while still wanting to express their sense of style. It took us a while to find the right combination.”

MR Magazine Spread of Sock It to Me LUXE Dressy Socks

Read the full article here & expect to see LUXE in stores and on our website in September.