It’s that time of year again, Portland-area sockies – PEDALPALOOZA!
For the past 5 years, we’ve teamed up with Sock Dreams to help host an event during Pedalpalooza called the Hott Sock Ride. Sock Dreams will host part of the ride on Saturday, June 7 with some refreshments and fun, then will lead the bikers to our Sock It To Me headquarters for more fun times (and the chance to win some funky socks)!
Below are all the details you’ll need to participate this year in the Hott Sock Ride: Where to Meet to Start:SE Salmon St + Eastbank Esplanade Take Trimet When: Saturday, June 7 at 5:00pm What Should You Do: Deck your calves, throw on those over-the-knees, or bare your ankles if you dare and join the sockies for a ride with great fashion and festivities thanks to local bike-loving retailers. Bring sock-funds for sock-fun (keep your legs warm on the WNBR!), pack a lock + lights, and join us at Vera (statue) at 5ish, leave at 5:15. We’ll revel with the fine crew of Sock Dreams in Sellwood, take our kicks over to Sock It To Me, and have other ped(al)-based fun along the way. See you at Vera! (Easy pace, loop-ish, mostly flat, SE to Sellwood.)
Come hang out with us & have a great time this Saturday!
Okay, so this has nothing to do with socks. But it has everything to do with style, and that’s really what we sell here at Sock It to Me.
Plus, we live in Portland, and biking is to Portland as igloos are to the North Pole. They just go together. More than that, biking has become our identity. So of course we were upset when that identity was recently robbed by Minneapolis, who overthrew Portland as the “Best Bike-Friendly City” in Bicycling magazine’s annual list of pro-cycle cities. Well, the 2010 results have only encouraged us Portlanders to do everything we can to earn back our #1 spot next year. Personally speaking, I think it’s time to pull out all the stops and go for fashion bonus points. (Because style wins ’em over every time!)
Well, I found this flippin gorgeous helmet manufacturer who scored huge in my book for re-thinking a market that so needs some fashion love. I mean, come on, helmets are perhaps the ugliest thing I’ve ever adorned. How do you expect me to wear one without putting up a fight? (NOTE: I advocate protecting the noggin’ at all costs… no matter how ugly it can be.)
So thank you, Yakkay, for creating something pretty for us. I truly adore this helmet, the “Tokyo” style. It’s just precious:
And I also love the “Paris”… it’s uber hip and sexy, with everyday appeal and wear-ability:
I would also argue that there is a too-far-gone extreme to this fashion-forward helmet business. It looks something like this. I’m speechless…
From me (Becky) to you (general public), please don’t go too far, like this. But don’t take yourself too seriously, either. Just have fun (in a style-setter kind-of way).