Our First-Ever Trade Show Sock Exchange!

We flew back from the Pool Tradeshow in Las Vegas a few days ago – and BOY, are our arms tired! (Edit: We apologize about the corny joke – we just, frankly, couldn’t resist.)

The Pool Tradeshow is a show that was established in 2001 for the boutique market and leading retailers worldwide – AKA: perfect for us! There were a TON of awesome art and design driven brands for us to oogle at when we weren’t busy telling everyone with at least one ear about Sock It To Me and all of our super fresh styles.

One of the coolest ideas we’ve ever had (yes, we think we are THAT clever) is our idea to host a Sock Exchange during the tradeshow last week! We set up a very chillax Sock Lounge (hence the swanky leather couches in the picture) where people could take a load off, enjoy our displays and trade their boring, stinky socks in for a fresh pair of our funky ones!

Each person who was a part of our sock swap took a picture modeling their new pair and we put it up on our Instagram account. We made collage from a handful of some happy new feet – enjoy!: